Shared leads are a footrace
Angi and HomeAdvisor sell the same homeowner to three or four of you. Nobody wins that on craftsmanship — it goes to whoever's name shows up on the phone first.
Right now a homeowner fills out your form and waits. We put a system behind that form that calls and texts them inside 60 seconds and books the estimate — before the other three roofers get to it.
Every new lead, every time — nights, weekends, and the middle of a tear-off.
Your current average?
Hours — if anyone gets to it that day at all.
You already paid for the lead. The only question left is who dials it first.
Angi and HomeAdvisor sell the same homeowner to three or four of you. Nobody wins that on craftsmanship — it goes to whoever's name shows up on the phone first.
A Facebook lead at 6:40pm sits until morning. By then they have filled out two more forms and booked whoever answered.
You are on a roof, your office manager is on another call, and “I will follow up after this” is where the lead dies. That is not a discipline problem. It is a staffing impossibility.
One automation build inside your GoHighLevel. Nothing for your team to remember, open, or log into.
Facebook, Google, your website form, a missed call — every source routes into one place instead of four inboxes nobody checks.
A reply in their name, from your number, referencing the roof they just asked about. Most homeowners answer a text faster than they answer a stranger's call.
An AI voice callback opens the conversation, qualifies the job, and puts a confirmed estimate on your calendar. If they would rather talk to you, it transfers live.
No answer is not the end. The sequence follows up on its own schedule until they book or tell you to stop — which is where a lot of the recovered revenue actually comes from.
Every new lead contacted inside 60 seconds — or the build is free.
That is not a promise about your close rate, which depends on your crew, your pricing, and your market. It is a promise about the one thing we control: the clock. We can hold it because it is a property of the system, not an effort somebody has to keep up.
I run operations for a seven-figure agency — the call systems, the dialer, the automation that makes a sales floor actually answer the phone. This is that same work, pointed at one problem for roofers.
Straight answer on proof: those numbers come from operations work at a seven-figure agency, not from roofing. I am early in this trade specifically, and I am not going to show you someone else's case study with a roofer's name on it. That is exactly why the risk sits on the guarantee instead of on your word for it.
Reasonably. This is not a retainer for ads and a report full of impressions — it is one system you own, built in about a week, with no contract. If it does not hit 60 seconds, you do not pay for the build.
Looking cheap is calling back on Tuesday. The callback opens the conversation and hands off to a person — and you hear the recordings and sign off on how it sounds before it ever touches a real lead.
Then we either stand one up for you or wire this to what you already have. Worth covering on the call rather than guessing here.
Then this is cheap insurance for the 6pm and Saturday leads, and the reporting will show you exactly how many of those there are. If the numbers say you do not need it, I will tell you that on the call.
Nothing. We look at where your leads come in and how long they sit. If it is not a fit I will say so — I would rather not build it than build it badly.
Most roofers genuinely do not know. That is the first thing we find out, and it usually settles the question on its own.